IWGroup, an IT consulting company part of the Altea Federation group and a Microsoft Gold Partner, has expressed the need to capitalize on its experience in the field of new ways of working. The company aims to acquire a distinctive positioning and become a point of reference in the Information Technology market for the latest generation of Microsoft solutions and technologies.
With the aim of consolidating the company’s market positioning and increasing education and awareness of the target audience with respect to the topics of interest, we worked on expanding the touchpoint system on the web to feed lead generation flows and strengthen branding. Starting from the study of targets and new trends related to Microsoft technology, we led the introduction of new communication tools, expanding the scope of action of the value proposition.