IWG
OVERVIEW
IWGroup, an IT consulting company part of the Altea Federation group and a Microsoft Gold Partner, has expressed the need to capitalize on its experience in the field of new ways of working. The company aims to acquire a distinctive positioning and become a point of reference in the Information Technology market for the latest generation of Microsoft solutions and technologies.
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solution
With the aim of consolidating the company’s market positioning and increasing education and awareness of the target audience with respect to the topics of interest, we worked on expanding the touchpoint system on the web to feed lead generation flows and strengthen branding. Starting from the study of targets and new trends related to Microsoft technology, we led the introduction of new communication tools, expanding the scope of action of the value proposition.
- Study of topic trends on which to base communication strategy
- Understanding positioning objectives
- Active touchpoint mappin
- Target Need Identification
- Architecture design and mockup of the blog portal
- Design architecture and mockup of product websites
- Building lead generation flows
- Creation of editorial plan of contents
- Event Plan Creation
- Creation of a website about a new product
- Blog portal creation
- Updating existing product website
- Creation of 2 Modern Workplace and Employee Experience white papers
- Creation of content for the blog from an SEO perspective
- Launch and management of advertising campaigns (Google, Facebook, LinkedIn)
- Online and offline event management
- Training and transfer of skills as a Junior resource for the management of operational aspects.
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