IWG: construction of a communication framework
OVERVIEW
IWGroup, an IT consulting company part of the Altea Federation group and a Microsoft Gold Partner, has expressed the need to capitalize on its experience in the field of new ways of working. The company aims to acquire a distinctive positioning and become a point of reference in the Information Technology market for the latest generation of Microsoft solutions and technologies.
Dream team seedble
solution
As part of a project called L.I.F.T. (Let’s Improve your Future Together), we led IWG through a repositioning process on the market that saw the rethinking of the corporate image, the updating of the value proposition and the construction of a new communication framework.
LEARN
- Business model and positioning analysis (interviews, focus groups, market analysis)
- Brand and touchpoints analysis
- Buyer Personas identification
- Market and competitor analysis
- Study of Industry and Microsoft Trends
- 1-1 interviews with key people in the company
DESIGN
- Development of new communication guidelines
- Design of the communication framework (NL activation, social media)
- Creation of website mockups
- Outlining the value proposition in three distinct offerings
EXECUTE
- Implementation of brand across various physical and digital touchpoints
- Reactivation of new communication channels (social media, email marketing)
- Launch of new website
- Implementation of lead generation strategies through social media, events, and webinars
- Training and mentoring of junior marketing resources
- Alignment and sharing workshop of new brand guidelines.
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