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Seedble is an innovative SME. Since 2014, we have been designing future-proof organizations by implementing processes of innovation to help companies evolve and adapt to new socio-economic scenarios.

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REPORT TRADE 2023

IWG: construction of a communication framework

OVERVIEW

IWGroup, an IT consulting company part of the Altea Federation group and a Microsoft Gold Partner, has expressed the need to capitalize on its experience in the field of new ways of working. The company aims to acquire a distinctive positioning and become a point of reference in the Information Technology market for the latest generation of Microsoft solutions and technologies.

solution

As part of a project called L.I.F.T. (Let’s Improve your Future Together), we led IWG through a repositioning process on the market that saw the rethinking of the corporate image, the updating of the value proposition and the construction of a new communication framework.

LEARN
  • Business model and positioning analysis (interviews, focus groups, market analysis)
  • Brand and touchpoints analysis
  • Buyer Personas identification
  • Market and competitor analysis
  • Study of Industry and Microsoft Trends
  • 1-1 interviews with key people in the company
DESIGN
  • Development of new communication guidelines
  • Design of the communication framework (NL activation, social media)
  • Creation of website mockups
  • Outlining the value proposition in three distinct offerings
EXECUTE
  • Implementation of brand across various physical and digital touchpoints
  • Reactivation of new communication channels (social media, email marketing)
  • Launch of new website
  • Implementation of lead generation strategies through social media, events, and webinars
  • Training and mentoring of junior marketing resources
  • Alignment and sharing workshop of new brand guidelines.

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