IWGroup, an IT consulting company part of the Altea Federation group and a Microsoft Gold Partner, has expressed the need to capitalize on its experience in the field of new ways of working. The company aims to acquire a distinctive positioning and become a point of reference in the Information Technology market for the latest generation of Microsoft solutions and technologies.
As part of a project called L.I.F.T. (Let’s Improve your Future Together), we led IWG through a repositioning process on the market that saw the rethinking of the corporate image, the updating of the value proposition and the construction of a new communication framework.
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