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Seedble is an innovative SME. Since 2014, we have been designing future-proof organizations by implementing processes of innovation to help companies evolve and adapt to new socio-economic scenarios.

Registered office
Via della Balduina, 96 00136 Roma (RM)
Altre sedi
Via Canova 15, 6900 Lugano (CH)
P.I.12976701008

REPORT TRADE 2023

GRENKE: Space Reorganization and Cultivation of a Hybrid Work-oriented Company Culture

OVERVIEW

The company, an Italian branch of a multinational corporation with over 40 years of history offering leasing and factoring services, has expressed the need to explore new ways of working, thanks to the strategic positioning of the new headquarters and an investment in terms of training on effective behaviors, enabling space design and scouting of supporting technologies.

solution

Seedble has acted on two fundamental trajectories: supporting the reorganization of spaces and disseminating a corporate culture suitable for the hybrid context.

Thanks to working with an architectural firm, we addressed the needs of individuals in the newly identified spaces and worked on the organization’s mindset to facilitate the spread of a new corporate culture.

LEARN
  • Internal survey on people’s needs related to lived workspaces and engagement
  • Survey on internal values and culture
  • Mapping touchpoints for internal and external communication and identification of ambassador personas
  • Focus group to design the project vision with 15 key people from the company
DESIGN
  • Support in designing spaces to meet diverse needs
  • Technological scouting for hardware and software
  • Focus group on the new work paradigm
  • Focus group with marketing team to define guidelines for internal and external communication strategy
  • Definition of a project manifesto
  • Formation of ambassador team for support
  • Definition of guidelines for space usability and digital collaboration
EXECUTE
  • Training for all employees in collaboration with an HR consultant and a career coach through dedicated webinars
  • Workshops dedicated to managers
  • On-demand video capsules for refreshment and onboarding purposes
  • Focus group and action plan for the ambassador team
  • Implementation of internal communication strategy and extended employer branding across all company locations
  • Creation of employer branding videos in collaboration with Altlife, focusing on telling the Grenke Next project story
  • Follow-up survey

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