ART-ER (Attractiveness Research Territory), a Consortium Company of Emilia-Romagna, involved Seedble and Gellify in a dedicated Open Innovation path for talents from 6 selected corporations to co-innovate in response to business challenges. The initiative “Talents for Open Innovation” aims to activate open innovation in the selected organizations by leveraging intrapreneurship to guide the selected teams in proposing new business solutions starting from the generation of new ideas.
Seedble, in collaboration with Gellify, designed and implemented an open innovation path, providing support in facilitating the working groups and creating value for each selected company.
The participants were divided into groups and guided, through design thinking tools and techniques, in identifying and testing creative solutions to respond to the challenge “what needs to be done in the company to better manage innovation?”. To accelerate the execution of ideas and allow the participating companies to be autonomous in the validation phase, we created a framework to monitor results. Finally, the use of the Action Canvas allowed the participants to put into practice the solutions they had devised and to design a roadmap for the Open Innovation project, identifying the stakeholders involved, highlighting potential risks, and thus defining a solid and well-structured Open Innovation project.
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STRATEGIC INNOVATION